Beskrivelse

Graphic design is and has always been, a predominantly white industry (and its leaders are mostly male). According to AIGA’s 2019 Design Survey, only 29% of the 9,429 respondents identified as a designer of colour, with only 3% identifying as Black. S​kage​n typography catalogue is here to help balance the imbalanced. In the dunes west of Skagen in Denmark, stands the tower of the old parish church, the medieval Sct. Laurentius, now better known as ‘The Sandburied Church’. For four hundred years it gathered the congregation until the flight of sand in 1795 forced all ecclesiastical acts to stop, and the church was shut down. The power of 1 grain of sand does not look like much. When gathered, Mother Nature claims back her land. S​kage​n features 16 free and carefully curated Google fonts, which you will be able to download and implement immediately to claim your authenticity as a female-founded, feminist, and/or conscious brand. At the same time, you help balance the imbalanced, and you support diversity and inclusive design.
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+ History
You are promoting yourself or your business as ‘feminist’ or ‘female-founded’, and you don´t have the time to consider your choice of details such as typography in the brand design process. You may not be aware of your brand tone of voice, and if you, visually and unintentionally, are shouting at your quintessential client like an old grumpy french guy from the 16th century. (R.I.P. Claude Garamond!). You may think that your actions are as insignificant as a grain of sand. If you do, please remember ‘The Sandburied Church’. (Y)our choice of such minor details changes (y)our world.

If this resonates within you, you are not alone. You belong to the 99% of female/feminist/conscious founders and creatives, who are missing out on the opportunity to elevate their business brand tone of voice by supporting the work of women, feminists, BIPOC and LGBTQIA+ designers, crafters, coders and creators. It should not be like this, and it does not have to. I believe, there is no better time than now to contribute, balance the imbalanced, and at the same time strengthen our feminist, inclusive brand voices by supporting contemporary diverse designers and artists. I decided to act on it. Skagen invites you to co-create the future and to ‘claim our land’.
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+ Herstory
Since you are here, offering your precious attention right now, you might wish to change that status quo too. S​kage​n is 3 years of studies and research, transformed and pre-packed into 1 single, downloadable silky smooth delish for you. S​kage​n is here to make it easier for you to grow your conscious online presence authentically. The inspirational PDF booklet includes 16 carefully curated designer-approved free Google fonts, supporting inclusive design and diversity. Implementing S​kage​n in your brand biome for future growth, you make sure, that you support diversity.
Starting right now, you can promote yourself and/or your business authentically as a ‘feminist’ or female-founded business.
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+ But Why?
Why do I care? And why should you? Historically, in various conscious and subconscious ways, female creativity has been culturally and socially suppressed. The area of typography design is no exception. As a humble contribution to better the balance in a crazy world, and with a rock-steady trust in the significance of detailed oriented, conscious creation, I had to start at some point, somewhere: Right here. Right now. I believe, details matter. If you do too, S​kage​n is made for you. Everything is meticulously made in accordance with the ‘low impact living – high impact giving’ ethics in mind, supporting diversity and inclusive design – down to the slightest possible details.
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+ For Who?
For conscious feminist or female-founded businesses, who want to DIY but don´t want to settle for less. For thoughtful creatives, who want to stop wondering what fonts they should use for their conscious brand’s website or graphics. For heart-driven busy-bees who wish to take the guesswork out of font-picking and develop a conscious, cohesive visual identity for their business.
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+ What´s Included?
Instant delivery of 1 PDF booklet, starting with an introduction to font types. 16 header and body fonts carefully curated with the discerning visionary and heart-core entrepreneur in mind. Each font can be downloaded via Google Fonts so you can implement the fonts right away and get a head-start on branding your feminist or female-founded business.
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+ What´s Not Included?
Custom copywriting or consultation. If you are interested in custom copywriting services, please visit huntryk.org.
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+ What If I Regret My Purchase?
Due to the nature of digital products, refunds are not possible.
All sales are final.
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+ Philanthropy
As a part of HUN+, all donations for S​kage​n will be passed forward and shared between the 3 organizations listed.
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+ Donation
Feel free to choose a donation in accordance with your current financial situation.