Beskrivelse

+ Get desired, not just admired, by those you seek to serve.
Perceived by the human eye, from pistil to petal, the perfection of the Fibonacci spiral unfolds in the flower and reveals a mesmerizing mandala, soothing our senses, nourishing our core being at conscious and subconscious levels. Intuitively we want to come closer. Adore it. Touch it. Smell it. Pick it. Flowers do not ask for admiration, so why should you?
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+ For Nordic Eco-Conscious Creators.
Whether you are sowing the seeds for your future activities, or you are in growth, this is an invitation for you to flourish more intelligently. Ƒruholmen is consciously crafted with you, the Nordic, heart-driven, discerning visionary, in mind, dedicated to shining a light on the subtle details, that nectarizes your professional presence.
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+ History
‘Oh, I did not consider this at all. Most of all, I needed more time. Someone to make dinner and do laundry.’ (Feminist founder and research interview participant).
3 years of research indicates that 99% of ‘feminist’, ‘female’ founders don´t have the time to consider conscious details in their brand/business design process. This indicates that 99% of ‘female’, ‘feminist’ founders are missing out on the opportunity to support BIPOC, LGQBT+, female or feminist creatives, coders, artists and designers during their branding- and web design process.

99% of ‘female’, ‘feminist founders are not aware of their brand tone of voice. Is it visually shouting at their quintessential clients like an old grumpy (white!) French guy from the 16th century? Or is the website/online presence promoting only white men? The Danish website www.nordicfemalefounders.dk is a great example. The body text font is named ‘Open Sans’ and the headline font is ‘Averia Serif Libre’ (by the way, Averia means breakdown” or “mechanical damage” in Spanish), and both fonts are designed by great designers, but they are (white) men.

No surprise (and no offence), this is a natural cause and effect: historically areas of design and type design have been dominated by white men, e.g. Claude Garamond (R.I.P). Best case, nobody cares. But since you are here, you do. You are a conscious culture creator, and if you are a bit like me, you wish to contribute to sustainable growth and to balancing the imbalanced – the best you can. The worst-case scenario for you might be, that the lack of care for subtle details make your professional appearance untrustworthy and inauthentic, or you might miss out on the opportunity to attract those you seek to serve.

Whether you are just sowing the seeds for growing a new business, or you are already growing, you are probably one of the busiest people in the world, juggling, prioritizing your precious time, energy, attention and financial resources. If you are 1 of the 99%, at least, now you know, you are not alone. But it should not be like this. And it does not have to.
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+ Herstory
Fruholmen is our signature offering at Hun +. 3 years of studies, pre-packed and grown into a bespoke service for you. Fruholmen reveals herself grounded in classic silky colours with a touch of Nordic elegance and minimalism – and with personally curated content made by various conscious creators from all over the world. (Y)our choice of subtle details changes (y)our world. Ƒruholmen is here to make it easy for you to support design diversity, supporting BIPOC, LGQBT+, female or feminist creatives, coders, artists and designers during your (re)branding and/or web design process. Your secret, organic fertilizer for future growth is trust and authenticity, and you will truly be able to promote yourself as a feminist brand or organization.

Fruholmen is here to help you get unstuck, so you can keep cultivating, what you are really here for; flourishing, sharing your best work! Finding the right logo, visuals and typography for your (re)brand design can mean months of your time and out-of-control expenses. With Ƒruholmen that time gets minimized, and your budget stays safe with transparent, straightforward pricing. Whether you are a conscious culture cultivator, passionate about sharing your arts and craft with the world, or you are a wild weather maker, living for giving the best of yourself through your presence as a teacher, mentor or leader, Ƒruholmen is here to help you, consciously promoting a trustworthy consistency in your core message.

Do you wish to sow the seeds for growing an online presence/business aligned with your core values? Are you promoting your activity as a ‘feminist’ or female-founded business or organization? Do you wish to build an online presence, meticulously cultivated to help balance the imbalanced, supporting sustainable growth down to the slightest possible detail?
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+ How To Make It Yours
Launch your new brand within 21 business days. Decide if you want to implement Fruholmen yourself, or if you want to add our installation service. After the customization is complete, you will have a professionally designed feminist brand biome for your website with a wordmark logo, typefaces and a colour palette unique to your own brand. All you have to do is set a launch date!
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+ What Is Included
A fully launch-ready, sustainable brand biome based on Eco-Feminist design, fonts, colours and graphics suggestions specific to your unique brand. A fully launch-ready guide to implementing the Hun + certified ‘low impact living, high impact giving’ principles, specific to your unique brand. A free wordmark logo, or a logo that includes only the brand name (no symbols or badges). Installation service is offered at an additional cost. If you wish, your new brand presence will be applied to your current website. (WordPress only). Custom Copywriting service is offered as a single service or as an additional service. If you wish, your new brand presence will be elevated by customized copy aligned with your brand values and appealing to your quintessential customers.
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+ What Is Not Included
Licensed images, graphics or copy for your website.
Layout changes. The end result will be a website with the same exact layout as your current or chosen website template – customized with brand-specific fonts and colours. This service does not include site migration or domain name registration.
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+ Philanthropy
Fruholmen is a recurring, cyclic, limited, bespoke offering. Only 5 biomes are offered during spring/summertime. For every 5, 1 brand biome is offered for free, serving heart-driven, discerning visionaries, who are less privileged financially. If you choose to add our installation service, we ask that you provide your login credentials for your website, prior to the customization process. Installation service is for Squarespace or WordPress sites only.
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+ Lead time
About 21 business days. Please note that the customization process only begins after our Brand Biome online meeting.
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+ Prebooking – How To Proceed
First of all, you decide if you wish to proceed with or without installation service. Write your preference as a note after adding your purchase to the cart. After your purchase, you will receive an email with a downloadable PDF file with further instructions for our first online meeting. Set a launch date. You will have a beautiful and functional website in as little as 21 business days.